The Indian Tea Regions

Darjeeling

Nestling in the foothills of the snow covered Himalayan range, Darjeeling grows this exclusive tea at altitudes ranging from 600 to 2000 metres. The cool and moist climate, the soil, the rainfall and the sloping terrain, all combine to give Darjeeling its unique "Muscatel" flavour and exquisite bouquet. The combination of natural factors that gives Darjeeling tea its unique distingtion is not found anywhere els in the world. Hence this finest and most delicately flavoured of all teas has over the years acquired the reputatioin of being the "Champagne of Teas".

Today, Darjeeling tea is acknowledged as the superlative standart for flavour unmatched by teas grown anywhere else in the world.

And to ensure that the connoiseur is assured of getting his true favourite, Tea Board India has developed a logo for Darjeeling tea. So, when you buy a packet that features the Darjeeling logo, you get what you want. - genuine Darjeeling flavour.

Assam

To the far North-East of India. The land of the one-horned Rhino. The land through which the mighty river, the Brahmaputra winds its majestic course. Assam - rich with nature's bounty ans a rainfall ranging from 200 to 300 cms - a bounty that ensures a very special place for the teas grown here.

These teas are referred to as "Assam" and offer rich, full-bodied, bright liquor. For those who flavour a bright, strong cup of tea, Assam is the answer. To ensure that the consumer gets his pure "Assam", Tea Board has created a logo which can be used only when a packet contains 100% Assam teas. No less.

Next time, you look for that unique full-bodied strength in your tea, make sure you get a packet with the Assam logo.

Nilgiri

Blue Mountains or the Nilgiris are situated in South India. A picturesque range of undulating hilly landscapes where tea is grown at elevations ranging from 1000 meters to above 2500 metres. Rainfall varies from 100 to 160 centimetres. These conditions favour the fine flavour and brisk liquor of Nilgiri teas. The combination of fragrance and briskness makes Nilgiri a truly unique tea found nowhere else in the world.

So, if you like fragrant tea with good body, go for pure Nilgiri. And to ensure that you get it, Tea Board India has created a logo as a mark of distingtion. When you buy a packet of tea with this logo you get 100% pure fragrant Nilgiri.